slow news days →
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brutal.
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spend some time →
Key things to remember:
- Every time you run a new campaign, offer a new giving type or want to change the way you position your work, ensure you spend the time undertaking some proposition/key messaging work. Without it, you won’t stand out from the rest. What’s the single most important thing you want to get across?
- Get a variety of stakeholders along to any proposition sessions. Fundraisers, CEO’s, service workers and service users (beneficiaries). All provide a different view as to why what you do is better than the group up the road.
- Spend time understanding the fundamental difference between the benefits and features of becoming a supporter. Ask yourself “so what” when you come up with what you think may be a benefit. For example the fact that a regular, monthly gift comes directly out of my bank account is not a benefit to me. The real benefit is that it makes it easy, one less thing I have to worry about. Subtle, but very important difference.
- A proposition is not a tagline. It’s the essence of what you’re trying to tell someone. It’s a message, that may be succinct, but doesn’t have to be. It should be as long as it needs to be.
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“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”
— Buckminster Fuller, an American engineer, systems theorist, author, designer, inventor, and futurist. Fuller published more than 30 books, inventing and popularizing terms such as “Spaceship Earth”, ephemeralization, and synergetics. He also developed numerous inventions, mainly architectural designs, the best known of which is the geodesic dome. Carbon molecules known as fullerenes were later named by scientists for their resemblance to geodesic spheres.
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new chapter. better than the last chapter.
have a new job.
will resume services shortly.
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ain’t cheap
Charity singles should look cheap and unprofessional to be successful, according to new research by the University of Sussex.
Lucy Robinson, a lecturer at the University of Sussex, studied the success of 65 charity singles released in the UK from 1984 to 1995 - the period she calls “the heyday” for charity singles on vinyl - for a book she is working on.
She tracked their success by the position they reached in the Official UK Singles Chart and how much airtime and visibility they got. She then looked at the factors the most successful singles had in common.
Robinson said the main finding was that the video for and promotion of the single needed to look cheap. She said that because giving to charity was a spontaneous act, people never wanted it to feel too corporate and polished.
“Successful charity singles have to fulfil the expectations of charity fundraising in general,” she said. “People get suspicious if it’s overly slick.”
For any charity single, there were two phases of donation, she said, the first one being the musicians and production crew donating their time towards making the single, and the second being the public buying it.
“A successful single has to document the first donation,” she said. “It has to show people giving up their time for free, with all the glamour stripped out. And successful ones bring together surprising groups of people.”
Robinson said a great combination would be an older, established band, a younger, attractive girl group, a puppet and someone from a punk band.
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New Years Rulin’s, Woody Guthrie
1. Work more and better
2. Work by a schedule
3. Wash teeth if any
4. Shave
5. Take bath
6. Eat good – fruit – vegetables – milk
7. Drink very scant if any
8. Write a song a day
9. Wear clean clothes – look good
10. Shine shoes
11. Change socks
12. Change bed clothes often
13. Read lots good books
14. Listen to radio a lot
15. Learn people better
16. Keep rancho clean
17. Don’t get lonesome
18. Stay glad
19. Keep hoping machine running
20. Dream good
21. Bank all extra money
22. Save dough
23. Have company but don’t waste time
24. Send mary and kids money
25. Play and sing good
26. Dance better
27. Help win war – beat fascism
28. Love mama
29. Love papa
30. Love pete
31. Love everybody
32. Make up your mind
33. Wake up and fight(via nevver.)
